That's because a plan was hatching, and it culminated in the news last week that Indianapolis-based company Genesys, described as a “leading provider of technology that connects every customer conversation on any channel”, would be Hinchcliffe’s primary sponsor for the Month of May – both the Grand Prix of Indianapolis and the Indianapolis 500. To be that responsive and get on top of all it entails so quick was unbelievably impressive. Sale-48%. “The conversation started from an Instagram direct message. Hinchcliffe began 2020 with his season in doubt after being cut loose by Arrow McLaren SP in the off-season. Posted at 8:40 PM, Aug 18, 2020 . If you are looking to give feedback on our new site, please send it along to, To view this site properly, enable cookies in your browser. Then Sebastien Bourdais was released by Dale Coyne Racing and suddenly the ground movement beneath the IndyCar paddock was emanating from a new epicenter. Welcome to The Globe and Mail’s comment community. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Welcome to The Globe and Mail’s comment community. The deal reunites a previous three-year pairing where Hinchcliffe made a name for himself in IndyCar from 2012-14. For instance, it doesn’t take a lot of foresight to recognize that Toronto race organizers Green Savoree may regard Hinchcliffe’s presence in an IndyCar as near-essential. It’s not a case of, ‘There’s this company that I’m talking to…’ ; it’s now, ‘Hey, Genesys wants to play, they’re serious about it, let’s go racing.’, “So now preliminary conversations we’ve been having with teams have been advanced to that next level and we have the opportunity to choose what’s the best option.”.

Hinchcliffe’s demeanor, charm and eloquence have made him a dream ticket for many teams and sponsors since he arrived in IndyCar in 2011, especially once he proved he could win races, too. James Hinchcliffe New Era Genesys … At the end of the day, we don’t get to go racing without the support of our partners, so making sure that we find a home that is appropriate for everybody and at the same time gives us the best shot of being competitive in the race, that’s going to weigh on the decision.

Hinchcliffe says finding the best value for Genesys’ money has become his guiding tenet when weighing up his options. Hinchcliffe is disappointed on behalf of the fans, but says that, from a driver’s perspective, when the race starts all they can see or hear is the road and the other cars. One of the Genesys employees reached out to me enquiring what the rough cost of a sponsorship was. This is a space where subscribers can engage with each other and Globe staff. Also available in French and Mandarin. We aim to create a safe and valuable space for discussion and debate. Genesys CEO Tony Bates said: “Hinchcliffe brings an incredible level of skill and charisma to IndyCar, not to mention his genuine empathy for other teams and drivers. $60.00. There are IndyCar teams that may deliver a super-fast car for the 500 but then fall down in the marketing department, sometimes by not throwing enough human resource at the task and/or allowing their extant full-time sponsors dwarf the commercial push of the Indy-only one-off. Despite the news only being confirmed Oct. 30, Arrow McLaren SP’s dumping of James Hinchcliffe was a blaze of a story that rapidly spluttered out for want of fuel to feed it.

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