The publication is new, but it breaks the compliance message down to the well-established basics.

No. Disclosures 101 for Social Media Influencers; View PDF (264 KB) Disclosures 101 for Social Media Influencers. I didn't request for them not accept them. Influencers and the brands that use them should want everyone to follow the same established truth-in-advertising standards.

And that’s not all. What if a person doesn’t have a relationship with a brand, but is just telling others about a product they bought and happen to like? What kind of wording effectively discloses a material connection?

By continuing to browse our website you consent to our use of cookies as set forth in our Cookie Policy. We help clients navigate these layers of laws and regulations, positioning clients to avoid costly and damaging pitfalls. Influencers cannot say a product is terrific if they thought it was terrible. Whether you are a traditional retailer, a manufacturer, a technology company or another kind of consumer-facing enterprise, check here for legal developments in unfair or deceptive business practices, product safety claims, data collection, brand protection and more. In November, the FTC issued a new resource for online social media influencers, titled “Disclosures 101 for Social Media Influencers,” which provides compliance tips for influencers disclosing payment, free products, and other “material connections” in their social media posts. This week, the FTC continued its campaign against deceptive online advertising with a new guide, "Disclosures 101 for Social Media Influencers" (the "Guide"). The Guide doesn't include anything truly groundbreaking. Watch the video.

(Spoiler alert: No, that’s not OK.), Influencers and the brands that use them should want everyone to follow the same established truth-in-advertising standards. How does the disclosure requirement apply in pictures, videos, and live streams? Looking for more resources? It is intended to give those influencers tips on when and how to make good disclosures about their relationship with a brand, in particular to disclose when the influencer has a material connection in the form of a personal, family, employment, or financial relationship. Download the Guide and Share these Videos. Last week, the Federal Trade Commission (FTC) issued guidance titled “Disclosures 101 for Social Media Influencers.”  The guidance consists of a short, easy-to-read document aimed directly at those who work with brands to recommend or endorse products.

Posted in General Advertising Industry News & Updates Last week, the Federal Trade Commission (FTC) issued guidancetitled “Disclosures 101 for Social Media Influencers.”   The guidance consists of a short, easy-to-read document aimed directly at those who work with brands to recommend or endorse products. Tell your networks about the new publication and talk it up at industry events. It also answers questions on influencers’ minds: Read the brochure. What’s a “material connection”? The Federal Trade Commission Act authorizes this information collection for purposes of managing online comments.

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