Sweden, European Pale Lager The television ad showed men being distracted by what is at first assumed to be a young woman, however, after a few fatal accidents the camera zooms out and you find out they were all actually staring at a glass of Kronenbourg 1664.

Its golden hues and delicate bitterness come from selecting the best hops, the 'Strisselspalt', and the unique know-how of Kronenbourg’s master brewers for over 300 years. [10] The second was Madness who played a toned down version of their song "Baggy Trousers". Nonconstructive reviews may be removed without notice and action may be taken on your account. Kronenbourg 1664 is the most sold French beer in the world and the market leader for high-end premium beers. In 2016, the ex-Manchester United player featured in a television advert called 'The Alsace-tians'. Malcolm Venville directed the ad at Therapy Films. The same refreshing citrus fruit and coriander-infused taste you expect and enjoy from a Kronenbourg 1664, but without the alcohol. 5.2% [1] It was first brewed in 1664 in the Alsace region of France by master brewer Geronimus Hatt. Sweden, European Pale Lager In 1922, the Hatt Brewery changed its name to Tigre Brock. In the 1980s Kronenbourg 1664 launched its 'A Different Kind of Strength' advertising campaign. 5.2% Respect Beer®. By the end, they have created the perfect sized bubbles to go in a glass of Kronenbourg 1664. In the television advertisement, ex-professional footballer Eric Cantona played a starring role as brand ambassador. Learn more about the Kronenbourg 1664 Pale Lager on 1664Blanc.com, European Pale Lager Its specific soil and culture technique requirements makes it rare and quite unique to the Alsace Region and Kronenbourg recipes. The 'Smaller Bubbles, Smoother Taste' Kronenbourg 1664 advert first aired in 2009 and was directed by Tony Kaye. Award winning Kronenbourg 1664 is made from pure water, pale malt and the caviar of hops which gives it a warm golden colour, floral aromas, and its perfect balance of sweetness with hints of plum, honey and pears, which reveal themselves at every sip. Registered Company Number SC065527, Registered Office 3-4 Broadway Park, Edinburgh, EH12 9JZ www.drinkaware.co.uk for the facts. Bon Voyage! In March 2013, Kronenbourg 1664's 'A Taste Suprême' advertising campaign began and the slogan has become synonymous with the brand today. We love reviews! [7], Kronenbourg has breweries in the UK, France and Australia. 4% Kronenbourg 1664 is a golden pale lager with an alcohol percentage of 5.00% ABV. The ad created by advertising agency Rainey Kelly received over 60 complaints, all rejected by the Advertising Standards Authority (UK). [4], Strisselspalt hops were used in the creation of the lager for the first time in 1885. Portgual, Pilsner, European Pale Lager In 2014 complaints were made to the Advertising Standards Authority which subsequently decided to ban the 2013 ad from being aired.

The campaign was featured on television across the UK. View Results Dismiss. It was named after the year the Hatt family, the founders of Kronenbourg, first started commercial brewing. Download on. Their UK brewery is based in Manchester and had a £50 million investment to improve its facilities and production.[8]. 1664 is ideal with a meal on the terrace, as an aperitif or simply for the pleasure of it.

The ad tells the story of a group of chefs trying to turn a large bubble into a number of smaller ones. 5.9% It was first brewed in 1664 in the Alsace region of France by master brewer Geronimus Hatt. Itis the fifth oldest beer brand in the world that still exists today. Alcohol-free wheat beer from France. OUR BIÈRES.

For those moments when Blanc beer and good friends is the perfect idea: 1664 Blanc alcohol-free.

The two adverts created by ad agency BBH London encouraged the viewer to 'Slow the pace' and savour the taste.[11]. | Respect Beer®. [12] Months later this ruling was overturned after Heineken submitted a request for the ruling to be reconsidered. Ratings Community Events Places Forums. They do this through the use of cooking equipment such as knives, mincers, graters and more. Log In Sign Up. Explore. Brewed in Alsace, France, Kronenbourg 1664 Blanc uses an old Belgian Wit beer recipe, and adds citrus, giving it a fresh fruity flavour. Just under 200 years later the brewery relocated to the village of Cronenbourg, to the west of Strasbourg, because of a consistent flooding problem in its original location. [13], 2016 saw the return of Cantona featuring in four videos for the digital campaign #lebigswim, the premise being that if 10,000 British people agreed that Kronenbourg 1664 is the best tasting beer in the world then Cantona would swim the English Channel.[14]. Copyright © 1996-2020 BeerAdvocate®. [9], October 2010 saw Kronenbourg 1664 team up with two different British bands to create adverts for its 'Slow the Pace' campaigns: the first was Motörhead who performed a slow acoustic version of their hit "Ace of Spades" in a busy pub. Kronenbourg 1664 is a golden pale lager with an alcohol percentage of 5.00% ABV.

Welcome to the home of the Taste Suprême - KRONENBOURG 1664. Kronenbourg 1664 is the most sold French beer in the world and the market leader for high-end premium beers. All rights reserved. Ratings.

Get the RateBeer app. It told the story of a young man who struggled to win a game of pool, however after training and drinking Kronenbourg 1664 he showed 'A Different Kind of Strength' in order to win. After its launch in Britain, it was exported to 68 other countries.

The concept of the TV ad plays off common depictions of St Bernard dogs with barrels around their necks, however in this ad they used Alsatians who deliver Kronenbourg 1664 to the deserving. It was sold in France and imported to Britain in time for the coronation of Queen Elizabeth II.

It was named after the year the Hatt family, the founders of Kronenbourg, first started commercial brewing. Kronenbourg is the fifth oldest beer brand in the world that still exists today. Kronenbourg 1664 is now produced in the UK by Heineken after being bought from Scottish & Newcastle. It finished first in Class 2: 4.6–6.9% ABV category. This ingredient native to the Alsace region of France has been used in the creation of the beer ever since.[5]. Download on. During 2004–2005 Kronenbourg 1664 won an award at the International Brewing Awards for the first time. The name then changed again to Kronenbourg after the Second World War. 5% Kronenbourg 1664 Blanc is a premium wheat beer that turns every beer moment in to a sip of French pleasure.

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