But - hey - both of them are still houses. I thought it didn't do well last time and i wouldn't think that it would do well the second time around.

Global consumer sales grew 3 percent, while revenue for the full year grew 4 percent to DKK 36.4 billion, up from 35.0 billion in 2017. Net profit was DKK 8.1 billion, an increase of 3.5 percent. How many Steve and Alex dogs do we need? The LEGO Group has returned to growth in 2018.

The company organised play events and hosted a holiday Build to Give campaign which, combined, engaged more than 840,000 children in 26 countries. I'm fascinated by the speed of such expansion despite the fact there ain't no store here yet in my city. LEGO had many times changed and/or completely ignored some of they guidelines regarding their products (like the yellow castle instead of grey to avoid building war machines, or the presence of guns for the minigifs). The Americas and Western Europe grew single digits, while China grew strong double-digits. Has profit increased because they've sold more items or is it because the price of sets seem to have risen sharply in the past year or two. BILLUND: February 27, 2019: The LEGO Group today reported earnings for the full year ending December 2018.

Revenue for the full year grew 6 percent to DKK 38.5 billion. @Aanchir:https://therealityprose.wordpress.com/2013/01/17/what_happened_with_lego/Already taken care of, six years ago. Frankly, if they really didn't believe kids were interested in knights and castles anymore, I doubt they would have made such a high-profile theme knight and castle inspired AT ALL.

You can run the numbers yourself.

Also glad to see themes like Ninjago and Friends remain successful. Revenue grew 4 percent to DKK 36.4 billion; operating profit grew 4 percent. I spend a ton of money on Lego, but have spent next to nothing in brand stores. Hmm. These shifts gave us the opportunity to strengthen our partnerships with retailers and find new ways to connect with shoppers and consumers across digital and physical channels. We are stepping up investment in all our retail channels and working closely with our partners to connect with people wherever and however they want to shop.”. I'm sure their tastes are much more heavily influenced by stuff that's actually created and marketed with kids in mind: stuff like How to Train Your Dragon, Frozen, The Legend of Zelda, and so on. Market share grew in all major markets, bucking overall industry trends. Through its local community engagement programmes, partnerships and outreach programmes it provided learning through play experiences to more than 1.8 million children across 26 countries. View and download the LEGO Group Annual Report 2019 here. Good for LEGO, they deserve the success. LEGO set database: 2018 . 2018 … Dinosaur sets always sell well. @Samie: It's true that Nexo Knights never did manage to endear itself to older Castle fans… nor, I imagine, was it particularly expected to — most LEGO designers are quite used to AFOLs complaining at length about their kid-targeted themes by now! Wow that is a serious push. It’s good to see that the numbers are increases this year! Even some Friends sets have much higher price per piece than usual.You can cherry pick all you want but the truth is, overall, prices have gone considerably higher. In 2018, Lego was one of the top ranked major toy companies in the world, based on revenue, ahead of companies such as Mattel and Hasbro. But I still prefer it over city. @Brickmasterboy and @LegoSonicBoy:Yes, I was also surprised to see that Classic performed quite well!

In 2020 and beyond, the Group will significantly step up investments in sustainability initiatives focussed on children and the environment. Market share grew in all major markets.

Visitors to the company’s revamped LEGO.com e-commerce site increased by 27% in 2019 and positive progress with retail partners contributed to consumer sales growth. I'm heart broken! Revenue grew 4 percent to DKK 36.4 billion; operating profit grew 4 percent.

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