They have been in the industry for 93 years now making them real experts at what they do. Professionals must be recruited, who expertise in social media marketing. Digitalization and better use of technology, 4. PEST analysis is a strategic analytical tool that analyses the effect of political, economic, social and technological factors on business and evaluates its long-term growth prospects. Nevertheless, it fails in integrating with different cultures of Australia. HILTON HOTEL Positioning can be very subtle and can equate to the different brands of business (Kenny, 2020). It is recommended that Hilton focus their next move in improving digital skills. Employees are leaving their jobs   at Hilton frequently, which adversely affecting their productivity and   quality of service. The decision itself became the milestone for the organisation. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Figure 4: Competitive advantage of Hilton. Appropriate and attractive content for webpages are pre-requisite for branding. This plan is the seventh hotel opened by Hilton in Australia. The company identified the business opportunities in the foreign land and expanded accordingly. New regulations implemented by   the government bodies are continuous form of threat. Company Overview..............................................................................................3 Hilton do not invest appropriately in the fields of research and   development. SWOT analysis of Hilton Hotels and Resorts analyses the brand/company with its strengths, weaknesses, opportunities & threats. 4. Property ownership reduces operational costs via eliminating the need to pay rent or lease on owned properties. Hilton is not only the market leader; it is innovation leader of the industry. Hilton welcomes tourists and business travelers in its hotels and threats such as terrorism and significant political change adversely affect its business. This analytical device helps the organisation to enter new markets during expansion or to launch new products. In Hilton Hotels and Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. While the most ancient hotels did not have all the modern amenities that consumers have become accustomed to receiving when frequenting, Introduction The way in which value chain activities are performed determines costs and affects profits; therefore this tool can helps understand the sources of value of an organization (Mind Tools Ltd, 2014). The project intends to identify the strategic factors affecting the hospitality industry. These two aspects alienate the organisation from the rest. Adverse changes in macroeconomic climate, 3. The problem identified is that Hilton HHonors need to decide how to approach a different positioning stand and focus on differentiating its loyalty program from the recently announced Starwood Preferred Guest and other competitors rather than to match their program with Preferred Guest. I. This article has been researched & authored by the Content & Research Team. The enterprise marketing strategy speaks to the broad base of consumers who shop our portfolio of 17 brands across 113 countries, and our loyal customers who are members of Hilton Honors. II. Ethics-related issuesin Hilton hotels, 4. Company Overview..............................................................................................3 It is observed that Hilton stands to be the market leader in hospitality sector. It is an assurance of quality of products, services and experience that customers get when associating the, For over 90 years Hilton has been presenting business and leisure travelers the premium service in accommodations, service, amenities and value. For the analysis, Hilton is selected for the study. According to the 2015 IHG annual report, “IHG brands primarily use a franchise based business model, where the, Miriam Padilla

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